Types of hidden marketing

Word of mouth: there are two ways to get a client to voluntarily talk about you in his environment and telegram onlyfans: promise him a valuable bonus for this, or do something extraordinary that will exceed his expectations. Treat him to coffee and chocolate while he’s waiting in line at the bank, surprise him with same-day delivery, or just give him a sincere compliment. Or offer 400 rubles to him and his friend for the next trip, like Uber does. “Do you know that I just drove to your house for 100 rubles? Can you provide a link to the app? – now, by talking about it, you will know that hidden marketing works.

Consumer Testimonial: Close to word of mouth, but more long-term and measurable results. Seriously think about what needs to be done so that the client voluntarily publishes a review about the company on his personal page. Important clarification: positive feedback. There are two ways: to do something quite extraordinary (to deliver an order in the summer in a Santa Claus costume to the fifth floor on the fire escape?), or to pay for this positive review. What is easier? You should not immediately cringe when thinking about purchased reviews: the same 400 rubles for a taxi is also buying a review, and many large and reputable companies use this technique.
Incidental Mention: Pay to have a famous person casually mention your product. Even better if the product is asked to be mentioned. “Gorgeous umbrella! Where can I get this?”, “How do you like this haircut, give me the contacts of the master”, “Where did you get such a notebook?”, “Where do they serve such yummy?”. Keep in mind that for random mentions, not promoted profiles are better suited, but rather modest personal ones. “Stars” are always viewed under a microscope, and people are used to trusting the opinion of ordinary people, and hidden marketing is often built on this.
Provocative content: talk about a topic that everyone has an opinion on (for example: iPhone or Android?). Worthy design it to provoke a viral effect. The publication should be such that supporters of one point of view immediately have a desire to share it (of course: how beautifully and thoroughly someone has framed their thoughts), and supporters of the opposite have no chance to pass by without getting involved in a discussion. Don’t forget a small (relevant!) mention of your product. Place the publication on a popular platform or feed it with targeted advertising. Prepare popcorn and watch the unfolding battles. What is dangerous: the reputation of your company may well be put on the battlefield
Rumors: The Earth is full of rumors. Did you know that company X and company Y are the same brand? And after the New Year, prices for Z products will triple? And product N will soon disappear from the shelves altogether? Run the right rumor, and all you have to do is calculate the profit. Do you want an example? One word: buckwheat.
Tip: Combine stealth marketing with situational marketing. Of course, a sad example, but very revealing: remember the story of the terrorist attack in the St. Petersburg metro. Remember the companies that were the first to offer their services to city residents for free. Estimate in how many publications and on how many federal channels this was mentioned. Compare advertising budgets.